1. To build the best digital Measurement, Reporting and Verification (dMRV) environmental accounting platform in the world.

  2. To build a global community that will work together to scale recycling rates from less than 20% to more than 90% and deliver on the promise of a resource-efficient, low-carbon, and inclusive circular economy.

  3. To design, develop, and maintain an incentive mechanism that maximizes reuse and recycling participation globally.

  4. To drive down waste creation by helping consumers make informed decisions at the moment of purchase and by providing incentives to producers to redesign their products and services for circularity.

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