Goals

  1. To build the best digital Measurement, Reporting and Verification (dMRV) platform in the world.

  2. To design, develop and maintain an incentive mechanism that maximizes recycling performance, and which rewards individual stakeholders directly, free of intermediaries, for the work of sorting, hauling, processing and recycling.

  3. To design, develop and maintain an incentive mechanism that maximizes reuse and recycling participation globally.

  4. To drive down waste creation by helping consumers make informed decisions at the moment of purchase and by providing incentives to producers to redesign their products and services for circularity.

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