Carrot White Paper
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  • CARROT NETWORK
  • documentation
    • Introduction
      • Recycling Systems Are Broken
      • Earth Limitations
      • From Linear to Circular
      • What is Zero Waste?
      • Extended Producer Responsibility
      • Carbon Markets: From Problem to Solution
      • Greenwash & ESG
      • Solution
    • The Product
      • Carrot Network
        • Creating Value
        • dMRV
        • Creating a Market
        • Demand-Side Market
        • Atomic Network
        • Methodology Creators
        • Ownership
        • Summary Diagram
      • Recycling Supply Chain
        • Reaching the Source of Waste Creation
        • Participants
        • Validators & SOs
        • Local vs Long Hauling
      • MassIDs: Codifying Waste
        • Participant Categories and Wallets
        • MassID Composition
        • MassID Notation
        • MassID Creation
        • MassID Splits
        • Waste Validation & Audits
        • Proof-of-Authority
        • Proof-of-Work & Provenance
      • Recycling Tokens
        • Minting TRCs
        • TCC (Carbon Credits)
          • GasID Creation
          • GasID Notation
          • Minting TCCs
          • Calculating GasIDs
          • GasIDs from Composting
          • TCCs from Composting
        • Carrot Registry (EPR/ESG)
        • $CARROT Distribution Model
          • Waste Source Not Identified
        • Carbon Credit Tokens from Composting
      • Tokenomics
        • Supply and Demand
        • AMM & LPs
        • $CARROT Stablecoins/Fiat
        • Burn-As-A-Service
        • Lending & Forwards
        • Carrot Ecosystem Fees
        • Carrot Incentive Mechanism
        • Tokenomics Conclusion
      • Value Proposition
        • Network Integrators
        • Producers (Credit Buyers)
        • Recyclers, Haulers & Processors
        • Waste Generators
        • Bin Custodians
        • State and Federal
        • Municipalities
        • Fund Managers
        • NGOs & Donors
        • Partners
        • External Service Providers (ESPs)
      • Closing the Loop
        • Proof-of-Recycled-Content
        • Product Composition
        • Local Recyclability
      • Product Roadmap
        • Product Decentralization
        • Protocol Selection
    • Governance
      • Carrot DAO
        • $CARROT Token Governance
        • Carrot Improvement Proposal Process
        • Carrot DAO Maintenance and Processes
        • Carrot Retroactive Funding
      • Progressive Decentralization
        • Incentives for Participation
        • 3 Phases of Decentralization
      • Security
        • Community Values
        • Community Guidelines
        • Holder Reputational System
    • The Carrot Foundation
      • Mission
      • Goals
      • Vision
      • $CARROT Allocation
      • $CARROT Supply
      • Treasury Reserve
      • Wallet Onboarding
      • The Genesis Team
      • Community Fund
      • Launch Strategy
      • NFT Auctions w/ Options
      • Stewards & Board
      • Advisors
      • Founders
    • Conclusion
      • Acknowledgements
    • Appendix
      • Formula comparison Between TRCs And TCCs
      • Formula for Project and Leakage Emissions From Composting
      • Formula For Baseline Emissions of CO2
      • CWIP Process (Extended)
      • Generating Reputational Metrics
      • Applying Reputational Metrics
      • Holder Reputational System Token Implementation
  • Carrot Methodologies
    • Glossary
    • Rewards Distribution Policy
    • BOLD Recycling Credit
    • BOLD Carbon (CH4)
  • More
    • Terms & Conditions
      • T&C of Use
      • T&C for Sales and Purchases of TRCs and TCCs
    • Download White Paper
  • Connect With Us
    • Website
    • Discord
    • E-mail Carrot Team
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Founders

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Last updated 11 months ago

  • Ian McKee - President and co-founder of the Carrot Fndn, formerly at Goldman Sachs Sales & Trading, Advisor to the Zero Waste International Alliance, accredited Total Resource Use and Efficiency (TRUE Zero Waste) Advisor, and Leadership in Energy and Environmental Design Accredited Professional (LEED AP,) with fifteen years of experience in sustainability consulting and then years in tech. Ian developed the first LEED Gold certified stadium project in the world, developed the first Zero Waste Bar and Restaurant network in the world, and led a green certification movement for the 2014 Brazil World Cup and Rio 2016 Olympic Games.

  • Marcelo Doria - Vice-President and co-founder of the Carrot Fndn, serial entrepreneur with experience in media production, sports business, advertising, and big data. Helped to return Brazil’s national basketball team to the Olympic Games, took the Global X-Games to Brazil, won best film at major International Film Festivals, and has negotiated more than $100 million in deals across multiple domains.

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